8 Easy-To-Follow Steps To Build Your Successful SaaS Company In 2023

9 min readJan 24, 2023

25,000 SaaS enterprises worldwide as of 2021, with 15,000 based in the United States alone. End users’ spending on SaaS worldwide is expected to hit $176.6 billion that year. By 2025, cloud computing will account for more than half of all commercial IT investments. To aid expansion and generate income, it is now essential to maintain a SaaS partner programme. Customers will remain faithful to your business if you provide them with a high-quality, user-friendly SaaS product and outstanding support. We need to put that kindness to good use!

Read this article to learn about the different types of SaaS partner programmes and how to create a programme that will work well for your company. Furthermore, we will provide some case studies of successful SaaS partner programmes and how they have contributed to the expansion of their respective companies.

What is a SaaS company?

Software as a service (SaaS) provider is a corporation that sells access to its software through the Internet rather than selling the product itself. It’s also known as a SaaS firm or an on-demand software provider.

What are the upsides of launching software as a service business? The lack of initial investment requirements is significant. You need to recruit one individual to help market your product. Clients will come to you without extra effort.

Last but not least, SaaS businesses overgrow. In many cases, they may go to 100,000 users in under a year. The expansion rate is comparable to other firms, although it may be accelerated by strategic marketing.

Advantages of SaaS solutions

When compared to alternative service models, SaaS solutions have various benefits. Consider the following SaaS advantages as you evaluate potential solutions:


With SaaS, businesses no longer have to worry about investing in costly hardware. Applications under a web-based architecture have their servers, databases, code, and other components hosted and maintained by the software suppliers. SaaS apps save businesses a tonne of money by eliminating the need to invest in costly hardware (as well as its subsequent installation and upkeep) because they can be accessed via the internet rather than through the company’s servers.


Your organisation can quickly and easily adapt to new requirements using SaaS apps. Adding new licences or features to the programme is simple as your business expands and your bandwidth and user needs change. To complicate matters further, self-hosting the programme makes accomplishing this far more involved. For example, if you’re privately hosting software, a sudden influx of users might overwhelm your servers and other gear, requiring modifications and additions you still need to budget for.


If you use a SaaS application, you can be confident that the underlying infrastructure will be kept current without effort. Updating and patching web-based software is a breeze when bugs are discovered, or new features are introduced. You won’t have to shell out brand-new software yearly to keep your staff on the cutting edge technologically.


SaaS is more adaptable than locally hosted software in two primary ways:

  • Budgeting: Subscriptions to SaaS are often supplied on a pay-as-you-go basis, with a recurring monthly or yearly price, as opposed to the upfront cost of purchasing software and licences. This helps companies cut expenses and plan for the future with more accuracy.
  • Access: SaaS also offers more portability than conventional software instals due to customers’ ability to access it whenever and from anywhere they choose. Users are no longer confined to a single desktop computer in a cubicle; instead, they may access their work from anywhere with an internet connection. Instead, staff members may do their jobs either at home or on the go. Users can use their SaaS apps even when they don’t have internet access since specific SaaS solutions include offline capabilities.


SaaS best suits smaller and medium-sized organisations, especially those with basic operations. While some SaaS offerings may be able to meet the sophisticated needs of enterprise-level enterprises out of the box, this is only sometimes the case. The best method to figure out which SaaS apps are suitable for your company is to talk to a cloud specialist.

Types of SaaS apps

There is a wide variety of SaaS programmes to choose from. Common examples of SaaS software that might be useful to your company and its customers are:

  • CRM Programs are used to manage customer interactions. You may streamline your sales process by automating data collection and customer interaction tracking, and managing customer data.
  • ERP stands for “enterprise resource planning” software. Combine different techniques into a unified whole to facilitate collaboration and increase productivity.
  • Finance-related Programs. Keeping accurate financial records and maintaining order is essential to ensure your company is expanding as it should.
  • Application for Managing Projects. To finish on time and within budget, it’s essential to plan each process step carefully, keep track of the timeline, divide up the necessary resources, and keep everyone informed of the due dates.
  • Email advertising programmes. Maximise the efficiency of your email marketing by focusing on message delivery.

Ten steps to start a SaaS business

As a novice, you constantly fret about starting a SaaS business. For convenience, we’ll implement these measures:

1. The idea

An innovative approach to an existing problem or introducing a new service is frequently at the heart of a successful SaaS company concept. As an illustration, consider the use of marketing automation tools by small and medium-sized firms that have undergone significant expansion and hence need solutions that can scale with their needs.

Because of this, they’d be able to streamline the management of their client’s marketing channels, streamline the automation of chores like email and social media campaigns, and craft more relevant content for their specific audiences. You should start attracting customers once you have determined there is a need for your product or service. Your money is directly proportional to the number of customers you attract, so take your time selling to see success.

2. The team

behind the company should have a diverse skill set and experience level. They will be responsible for developing strategies, carrying them out, and overseeing the company. Employees having particular skills in areas like customer service, sales, or finance may be desirable, depending on the scale of your business.

As a company founder, one of your first worries should be how new hires will affect the established company culture. The group needs strong teamwork skills, such as open lines of communication and a willingness to see tasks to completion. It’s possible you’d like everyone on your team to believe and appreciate the same things you do. As a company founder, o and developed a solution.

While launching a SaaS firm, this is the one thing that entrepreneurs always need to correct.

Figure out your target market’s issues and consider ways your SaaS offering might help them. Find out who your rivals are and how they attract clients so that you may outdo them.

4. Create a business plan

Make a plan for your company. In the highly competitive SaaS industry, a well-thought-out business strategy is essential. Simply put, having a plan in place will make moving forward much more accessible.

Information such as your unique selling proposition (USP), product price, market study, company strategy, financial predictions, and more should all be included in a basic business plan. Create an effective business strategy in an easily digestible style before you launch.

5. Verify your SaaS idea

To know if your business concept is successful, you must test it as you develop your business strategy.

Thorough research

Learn how to run a business like yours. Talking to professionals, established businesspeople, and experts in your field may help you gauge your potential. You may conduct surveys. In this manner, you may determine if your product addresses user problems.

Customer feedback

Most business owners overlook the most valuable aspect of their company to their clientele.

Gaining a deeper appreciation for your clientele is a sure way to boost your company’s bottom line. Your company will thrive if you take the time to learn as much as possible about them. Interacting with potential buyers face-to-face allows you to learn more about their needs and wants about your SaaS offering. Take note of their comments so that you may make even more tweaks to the product.

Analysing the competitive market

Check out what other similar businesses are doing. One must have an in-depth familiarity with the company’s offerings, price, and unique selling points. You need to improve in each of these areas for a head start.

6. Finding your product-market fit

You have done a lot of research into your concept, the need for a solution to the problem it addresses, the number of existing rivals, and so on. Product-market fit is a topic we’ll study in more depth now. Bear in mind that consumers do not buy things. They pay money for a Problem to be solved and an enjoyable experience. You don’t offer rapid and straightforward communication if you have a chatbot app; instead, you sell the software.

In addition, you should establish the following expansion KPIs to ensure that your business is constantly competitive:

  • The Net Promoter Score (NPS)
  • Churn Rates (CR)
  • Growth Rates (GR)
  • Market Share (MS)

7. Validate your idea with a minimum viable product (MVP)

Minimal viable product (MVP) definition & usage: a product with enough functionality to gain traction with early adopters & assess the viability of your business model. Customers’ willingness to pay may be gauged, and adjustments made before significant time and money are spent on development. Put together a minimum viable product to see if your idea will work.

The sooner you can confirm the viability of your company concept, the sooner you can start working on a product that will sell to paying clients. If your minimum viable product is successful, you may make the necessary adjustments before investing too much time and money in bringing out your whole concept.

The key to a successful MVP is. If your MVP lets you test your product in the market with paying consumers, it’s a go. Product-market fit occurs when consumers are enthusiastic about and prepared to bear a product. To build a successful company and reach your objectives, your MVP must focus on satisfying client wants and requirements.

8. Revenue model

Here is how a SaaS company generates money. Customers must pay an initial charge for the programme and then ongoing maintenance payments on a monthly or annual basis, depending on the terms of their contract. The majority of contracts are monthly and have low initial outlays of money. The corporation adds a percentage to the cost of each lead generated by the programme. This figure is flexible and can be anywhere from 5% to 20%, depending on the requirements of the business.

Customers must agree to use your product for a minimum of a year before deciding on a payment plan. Contracts typically cost between $500 and $1,000 per month; however, more prominent SaaS companies may charge more. You may tailor the cost per lead to fit your specific requirements and the volume of traffic you anticipate receiving to your website. Depending on the scope of the contract and any individual agreements made with website visitors, a single lead might cost anywhere from $20 to $50.

9. Marketing and sales channels

To be successful, you must locate optimal sales and promotion avenues. Since this is a web-based venture, you can promote it via social media and email, but you may also utilise paid ads on websites like Facebook and Google. You should also identify a firm that focuses on SaaS software or an individual with relevant experience to work with from the start of your business.

You can also work with a company that focuses on SaaS advertising and sales. These businesses have extensive backgrounds in the online software sales industry and are used to dealing with entrepreneurs. They are well-versed in the inner workings of corporate technology and can help consumers make educated purchases by supplying all the data they want. Make sure the agency you hire has expertise with startups and that they actively engage in internet marketing.

10. Make it legal

Creating an LLC is the first stage involving filing paperwork with the state. You can either do this online at the Secretary of State’s website or offline by completing the necessary forms and sending them in the mail. The FTC needs to be aware of your limited liability company’s existence. The next step is to consider a name for your firm that you can use across all your official and promotional materials. There are a plethora of resources available online to assist in idea generation. The next step is to secure a formal permit to open for business. Obtaining a company licence is often mandatory in several jurisdictions. Visit our how-to manual on acquiring a company registration for more information.


Starting a SaaS company from scratch is doable, but it’s usually better to locate an established business model you’re enthusiastic about. There are a plethora of resources, both online and off, that may aid with company strategy and decision-making. You may use the offered resources to learn about product demand, target market positioning, and financial requirements. Your business will succeed as a result of all of these efforts.




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